Marketing cases Essay Example | Topics and Well Written Essays - 1000 words

Marketing cases - Essay Example Moreover, by establishing a headquarters that specializes in seeking to gauge consumer demand and key market trends and shifts, the ability of the franchises to anticipate and response to key market forces is exponentially greater than that of its closest competitors. With regards to whether Darden has differentiated and positioned its brands effectively, this is something of a two part response. Firstly, the level of overall success that the firm has experienced since it has transitioned Olive Garden, Long Horn Steakhouse, and Red Lobster from the prior ineffective models to what is seen today, the reader can rapidly see that the firm has expertly positioned these components to reap a vastly increased size of revenue. However, to say that these efforts have perfectly positioned the brands effectively would be to state that no further work is necessary. As a basic unit of understanding, although the firm has experienced a high level of success, there always remains a certain level of improvements that can further integrate the chains with the needs exhibited by a rapidly shifting climate of needs and desires among the consumer. Standardization is a powerful tool whereby a firm can seek to provide a level of expected service or goods to its customer across the range of its many market representations. However, although such a practice helps to simplify the consumer choices that might be acted upon, it portends the necessary danger of providing too high a level of standardization so much so that little if any differential is realized by the consumer with regards to whether one alternative is necessarily better than another. In this way, such a level of standardization can ultimately hurt the firm. With regards to whether or not the success of the Darden firm will continue to be realized, this is a question that a firm understanding cannot be integrated with unless the researcher knows key information concerning the way

Parent Preparedness When Discussing Child's Sexual Education Essay

Parent Preparedness When Discussing Child's Sexual Education - Essay Example Right when parents begin to assume their responsibility in educating the child, the children seek an escape and thus, generate a communication gap that lead to lack of knowledge transmitted form parent to child. Another argument that sex education supporters raise is that the success rate of abstinence only program are low. One cannot observe any significant difference between individuals who enroll and who do not in this program. In order to frame a sex education program for school counseling, it is a recommendation that one starts with the most basic knowledge and then progresses to higher level of complexities. A very important perspective that needs attention here is the preparedness of parents in terms of educating their children. Experts believe that parents can play a crucial role in teaching children about sex. Introduction The paper aims to address the importance of sex education in adolescence. With the growing number of cases of sexual abuse and rapes, the matter is a pres sing concern for schools and parents all over the world as it is their responsibility to educate the child beforehand. ... Studies by World Health Organization reveal the contribution of healthy sexual development to overall well being of an individual. According to the U.S. Surgeon General, David Satcher, â€Å"sexual health is inextricably bound to both physical and mental health,† (Moore & Rosenthal, 2006). In terms of definition, sexual education refers to "education about human sexual anatomy, sexual reproduction, sexual intercourse, reproductive health, emotional relations, reproductive rights and responsibilities, abstinence, contraception, and other aspects of human sexual behavior" (Klein, pp. 9, 1992). Although people all around the world accept the importance of sexual health, very few actually agree to the idea of education system to promote it. Main arguments regarding sex education programs involve role of government in family life; limitations to parent’s role in defining a sexual pattern for their children, subjectivity of values associated to sex for instance, gender and po wer etc and above all how does one define a mature sexual behavior for adolescent (Bruess & Greenberg, 2008). In addition, there are also questions as to how can one effectively communicate these ideas to adolescents, the content of such courses and mainly who is better suited to provide this guidance. Sex education has never been this critical an issue. Researches (Reintsma, 2007) reveal that there are 850,000 pregnancies and 9.1 million STIs (sexually transmitted infections) (Moore & Rosenthal, 2006). In addition, 70% females and 62% males have already experienced vaginal sex by the age of 18 in US. It has been a grave problem with little attention given. Moreover, as per U.S Department of Justice, every 2 minutes, a woman is raped. Only in the year 1995, 354,670 females encountered rape or

Demonstrate how people draw on social representations in making sense Essay

Demonstrate how people draw on social representations in making sense of their career trajectories. Draw on theoretical and empirical work in your response - Essay Example tremendous impact from these social representations, such as the need to conform and identify with similar groups of people, to act within the context of rule systems, and to be shaped by human relationships in our decisions. Occupational pursuits structure a large part of people’s daily social relations. How, then, does one come to choose the path of one’s career? In this paper, we will explore this very question, using the concepts of social representation and examples drawn specifically from an interview conducted with Bryony, a 19-year-old second year university student (see Appendix for interview transcript). systems of values, ideas and practices with a two-fold function; first, to establish an order which will enable individuals to orientate themselves in their material and social world and to master it; secondly, to enable communication to take place amongst members of a community by providing them with a code for social exchange and a code for naming and classifying unambiguously the various aspects of their world and their individual and group history. (Foreword) A social representation, then, is a kind of social knowledge which is shared by individuals through communication. It is practical in the sense that it is aimed at mastering real problems and issues, and is situated within unmistakable contexts faced by different groups of people in different positions. The manner in which one happens to be living ultimately directs the extent along which identities and relations unfold, and essentially defines social representation. Moscovici argues that there is a connection between the self-directed individual’s choices and his notions of the family, institutions, and professional categories, which determines possibilities for action, and eventually the destiny of each individual as well as society as a whole (International Balzan Foundation, 2006). Individuals essentially organize their experiences in the social realm, in situational dynamics

Online Socializing Has Given Rise to Social Isolation Essay

Online Socializing Has Given Rise to Social Isolation - Essay Example   When there is too little interaction with people, man tends to get socially isolated and becomes depressed. This gives rise to anxiety and stress which is not manageable by the person himself. Hampton, Sessions and Her state: â€Å"Evidence from the US General Social Surveys (GSS) suggests that during the past 20 years, people have become increasingly socially isolated and their core discussion networks have become smaller and less diverse.† When a person spends hours and hours in front of the computer screen behind the objective of staying connected to the people online, he is unaware that he is getting disconnected from the world around him, and is getting oblivious of those living around him who need him and can make him happier than the online community. Social isolation creates adverse effects on the family relationships because online socializing works â€Å"by divorcing social relationships from physical reality and moving them beyond our local community† (Ro bins, qt. in Straubhaar, LaRose and Davenport 437). Hence, we can say that social isolation, anxiety, depression, and loneliness are linked with each other, and the root cause is the epidemic of online socializing. Literature supports that online networking gives rise to many problems.  Ã‚  

Mountaintop Removal Coal Mining Essay Example | Topics and Well Written Essays - 2000 words

Mountaintop Removal Coal Mining - Essay Example The first process of this heavily mechanized mining method is clearing of any vegetation in the site, and then powerful explosives are deployed turning the immediate surface weak thus making it easy for powerful machines to dig through it. Big trucks are continuously being filled with earth debris which is constantly taken away from the site. Then a powerful machine known as the dragline digs through the rocks to expose the coal deposits. Finally, giant machines scoop the coal and deposit the load on waiting trucks for transportation (Perks 2). This mining method is actively taking place in the Central Appalachia region spanning across four states that include, Tennessee, Virginia, West Virginia and Kentucky in Central America (Perks 2). A continuous increase in electricity demand and a reduction in the once easily accessed coal has led to the ever increasing coal mines in the Central Appalachian mountain tops. This has resulted to the destruction of mountaintops in the hundreds thus loosing the beauty they once possessed since the land is left bare with little or no vegetation. Many environmental organizations’ have called to the immediate halt of this mining method since they argue it poses eminent danger to the environment and to the wellbeing of the surrounding communities. The environmental implications brought about by this economic activity cannot be understated. The damage that has been caused by the mountaintop removal coal mining method on the water bodies, the wildlife and the forest cover around the Central Appalachian mountaintops has led to a disrupted ecosystem (Perks 2). From the cleared forest cover to the disposal of waste and debris into the neighboring valleys, the environmental degradation of the Central Appalachian region has been on a steady rise.... This valley fills become large expanses of barren land, which because of their toxic nature it becomes impossible to develop. Mining companies do not embark on reforestation exercises as required by law and instead plant non native grass to replace the forest of hardwoods that was once present (Perks 4). The remaining waterways that are not entirely blocked by the mine valley fills run the risk of being heavily polluted. The toxic nature of these valley fills makes the water streams that run from them carry toxic chemicals and trace metals that are not only harmful to the aquatic life, but also to the surrounding wildlife and human population (Perks 3). EPA estimates that over 60% of the streams located in the Central Appalachian region are compromised by the hazardous amount of toxic chemicals and heavy metals. A study done by the EPA has found levels of magnesium, calcium, manganese, dissolved solids and water hardness have increased significantly, thus greatly compromising the qua lity of the water to any life form around the area (Perks 3). Apart from the solid waste that create valley fills, the liquid waste that is created by water that is used to wash the coal for impurities so that it can be ready for the market. The liquid waste is a mixture of carcinogenic chemicals, small particles of coal that contain mercury and arsenic which are considered harmful heavy metals and all other chemical compounds found in coal (Chhotray 5). Liquid waste from the mining process is put in storage in an enormous, risky impoundment that is usually located near a water body. Backwater spills that frequently occur from these

Critically discuss the Strategy in Action of the organisation 'Nestle' Essay

Critically discuss the Strategy in Action of the organisation 'Nestle' - Essay Example With the power of innovation, advanced technology, and high investment in Research and Development, the company has outpaced competition thereby creating an edge of its competitors. Mission statement of Apple is â€Å"to produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for non computer experts†(Apple Annual Report 2010). The strategies and mission of Apple is largely affected by the external environment it operates in. This would better be analyzed through PESTEL analysis of Apple. PESTLE Analysis Apple being a US company faces barriers related to rules and regulations imposed by the DOJ, EPA and the SEC. The governmental agency like SEC inspects the fair practice and compliance and the governmental agencies like DOJ and EPA inspects the antitrust laws and environmental compliance. Political risks are high in Technology Company like Apple. In addition, the laws in communication industry are subject to change that affects the compliance of Apple. The required the company to invest heavily in compliance of laws and regulations and even pay fines as a result of investigations. Apple is technology company build on a global platform where factors like inflation rates, interest rate and current exchange rates in bear some impact, but such impact can’t be considered influential (US Technolgy Sector Analysis, 2010). As the interest rates are slashed as a result of recession in the economy, the company could borrow money at a cheaper interest rate. Same is the case with changes in current exchange rates. Change in economic conditions could also materially affect the performance of the company in an adverse way. The socio-cultural forces impact the company’s operations as Apple network spans across various countries and continents. Information display, privacy issues and information sharing across people in different countries depends upon the socio-cultural forces operating in that country (US Technolgy Sector Analysis, 2010). It can be argued that if Apple spans in network to the country like India (For e.g.) it has to keep in mind the culture of people there and whether the current configuration of the company is best suited for operating in that country. Global markets for different products and services of Apple are subject to technological changes in rapid advances along with high competition (US Technolgy Sector Analysis, 2010). Technological factors possess a great impact on the success of the company and a failure to cope up with these could materially affect the financial position of the company. Legality also has a role to play in operations of any company that intends to span globally. Apple has expanded its business across continents and political and legal policies of the countries can well decide on the fate on how the company can operate within a country. Issues over intellectual property rights, trademarks and patents lead to legal proceedings against the company from time to time (Apple Annual Report 2010). The environmental forces do not have a significant role to play in the operations of the company. When the company was incorporated, its primary target was young generation which wanted to connect to each other in spite of differences in physical boundaries. With the growing aging populating, the company has also shifted its focus to people of senior age groups.

PRATICAL WORKSHEETS Essay Example | Topics and Well Written Essays - 500 words

PRATICAL WORKSHEETS - Essay Example The DNA samples collected from suspects have the similar size of bands of about 1000 to 1100bp. However, band size of about 800 to 900bp and 1300-1400bp were also seen in the samples 1 and 2. On the other hand, the DNA fingerprinting shows that suspect 3 DNA has base pair band size of about 600-700bp that is similar to the band size of the DNA attained from the crime sight. Thus, is it quite clear that the DNA samples from the crime sight and suspect 3 DNA samples are same and suspect 3 has interaction with the crime sight. 3. Tris-borate-EDTA and Tris acetate-EDTA are the basic buffing compounds that are used to characterize the DNA molecules. Tris acetate-EDTA is to characterize smaller molecules of DNA whereas Tris-borate-EDTA is taken to analyze the portions of DNA. In order to maintain the pH of the DNA fragments, DC voltages of about 4-10V per centimetre is applied. On the other hand, it also enhances the DNA fingerprinting by lowering the movement of portions of DNA. In this way, bands with enhanced visibility and broad view can be created. On the other hand, as the concentration of gel increases the movement of fragments also decreases. Molecular biologists use DNA electrophoresis and find it a better method to differentiate different DNA fragments, as different segments of the DNA molecule show different characteristic when charge is applied. The DNA matrix is first into a solution that has higher concentration of buffer and DC voltages are then passed. As the presence of phosphate groups makes the DNA molecules to have negative polarity, it attracts the positive terminal. The ratio of the mobility depends on the strand size of the DNA molecule. If the strand size of the DNA is smaller it will move easily and faster after applying electric current as compared to the longer stands DNA. In order to make the DNA samples more visible a florescent compound like ethidium bromide is added to make the